Hockey Lifestyle

Growing up, hockey was in entrenched into our blood. We were born into it. We watched it, lived it, breathed it, played it, learned old-school drills and were taught new school hockey techniques.  

Our legacy was derived from two brothers who were born into a gritty, hard-working, second-generation plumbing family.  Money was scarce so they never played organized hockey, but the ponds and lakes were there for them to learn and hone their craft.  Living paycheck to paycheck there was no extra money for new equipment, so they used kneepads constructed from the thickest department store catalog you could find. Hockey gloves were your winter gloves, and helmets were non-existent.  If you were fortunate enough to have equipment, it was used, and either two sizes too small or two sizes too big. 

None of that mattered, their love of Hockey drove them to skate down to the river, lake or pond and shovel off a rink to play with the neighborhood kids.  

These two brothers made their way through life with nothing handed down to them. They would go on to start a company and, through many long days and nights grinding it out, sacrificing time away from their families, often going without, they would grow that company and begin to know success. While starting and building that company, they would both marry and start families of their own, eventually having three kids each. As luck would have it, each would have two sons, Two Brothers.   

The Next Generation 

Those boys, the 4 sons, would have the same core work ethic, principles, and love for the game of Hockey passed down to them from their parents.  They were second generation Hockey players that embraced the good, bad and the hockey Lifestyle from their parents, coaches, teachers and mentors.  These 4 sons, grew up with the game, played the game to their highest ability and made their parents proud!  This is where the Hockey Boy and Hockey Girl Lifestyle began. 

The Legacy…. The Lifestyle

As the Third Generation was introduced to hockey, this no longer became a sport or a hobby, it was becoming a “Lifestyle.”  The youngest of the 4 sons introduced his two boys to the greatest game, Hockey. Shortly after, their two cousins would start to play. They would be followed by their 4 female cousins and the Hockey legacy continued…..  

From there, The "Lifestyle" brand would be created. It was the image of one of the brothers, the youngest, who wanted to create a brand that represented all those who are dedicated to and committed to becoming the best hockey players they can be while living the Hockey "Lifestyle" in the process. That creation would bring to life the “HockeyBoy” and “HockeyGirl” Lifestyle, designed for everyone living the Hockey Lifestyle. 

Whether you are chasing professional, collegiate, high school, travel or house level hockey, a pond player, beer leagues, pick-up hockey, or just love to play the game, we want everyone to feel included and be a part of the most exciting game and Hockey apparel in the world.  We hope you love our gear and branding as much as you love the game of Hockey.

The Lifestyle brand is available here, along with Rink Rat Apparel. Brands forged from Two Brothers love for the game, with immeasurable help from our AMAZING graphics wizard. Please enjoy the hard work that was put into life, the love of Hockey as passed from generation to generation, and the dream to share our love of the game and the Lifestyle with others. Thanks!